Fashion YouTube channels are gaining popularity among people, with more and more people making their mark in the fashion niche. Fashion vlogs and YouTube videos are here to stay. People are drawn to fashion videos to be in style and keep up with the current fashion trends. There is no doubt that everyone wants inspiration to top their current style. With that being said, here are a few steps to create a Fashion YouTube channel.
Showcase who you are
Let your audience get to know you at first. Know who you are, and showcase it to your audience. You must highlight who you are, and you can do that by being certain of your niche. Your niche could be the aesthetic your fashion style belongs to or the type of content you wish to produce for your audience. You want your viewers to know what to expect from your YouTube channel when they first visit it. Although you can always introduce new content to your audience or further expand on your niche, giving your audience a brief introduction of your style and fashion goes a long way.
Curate a content plan
Having a content plan and schedule is very important to maintain consistency and organize your work, from video shooting to editing. Start by uploading a new video once a week and then slowly move towards uploading twice or thrice a week. Also, prioritize the video editing process. Video editing is important to polish your video and remove unwanted scenes and clips that do not resonate with your content, and online video editors are available for these purposes. You do not need to spend money on expensive video editors when there are many free/low budget tools available online with tons of features and templates.
Highlight your uniqueness
What makes you different from other fashion YouTubers out there? According to Tubefilter, 500 hours of new content is uploaded on the video streaming platform every minute. What is so unique about your content that your audience should subscribe to your channel and consistently watch your videos. To ensure that your YouTube channel stands out among a sea of YouTube creators, work on building a natural personality that is engaging and full of energy. You can add a little bit of humour as well. Are you curating a YouTube video for back-to-school outfits? Then come up with a school theme and script that resonates with your video niche.
Once you are confident with your personality and have made it known to your viewers, it is now time to keep it consistent. You do not want people to stray away from your YouTube channel. Your audience looks for an equal amount of energy in all of your videos. It is most likely to feel familiar with you once they have consistently watched your videos.
Engage with your audience
Engaging with your audience is very important, especially for a fashion YouTuber. Your viewers are always looking forward to engaging and communicating with their favourite fashion YouTubers. You can establish engagement with your viewers by going live on your channel, doing Q&A sessions, and talking to them in your comments section. Although you need not respond to all comments, it is suggested that you answer questions and acknowledge relevant comments to show your viewers that you care about them and value their input.
Be attentive and respond to criticism in a healthy way. Be careful with trolls and hate speech. Although, being a YouTuber, it is understood that not all viewer responses would be positive, do not get disheartened and demotivated by such comments. Rather, defend your content and your YouTube channel.
Experiment with different styles
Although you have narrowed down and decided on your niche, it is advised that you experiment with different styles and aesthetics. If you feel like you lack content ideas relevant to your niche, it is time for you to experiment with other niches and explore the world of fashion beyond your niche. Again, experiment with different styles or maybe collaborate on two styles. However, make sure that you do not overdo it or stray away from your parent niche.
When exploring new content, ask your audience their opinions on your new experiments.
Follow trends but don’t overdo them
Follow the current fashion trends and produce content relevant to what’s hot in the fashion industry. You aim to create content that is in touch with all the latest trends. Find what suits you the best and make use of it. Although before you jump into popular trends, make sure that you study and research what profit you can get from the trend. Study your viewers’ responses and find out if you if it works for your channel and if you should keep doing it.
Keep an eye out for competition
Fashion is a huge and diverse industry with many people interested in it and a lot of experts on the internet growing through it. Therefore, it is understandable that it is hard to have unique content all the time, and there will be times when your content will clash with other fellow YouTubers. Some of these YouTubers may have a higher reach than you and a higher influence on your viewers. Although it might be difficult to compete with them for your target audience’s attention and defeat them while doing so, you should also focus on taking inspiration from their content. You can have a healthy competition with YouTubers offering similar content by researching their content and taking inspiration from their videos. Moreover, you can also invite them to collaborate. By collaborating, you can target their viewers and get a new set of audiences to watch your content.
The bottom line is that creating a fashion YouTube channel is more work than you think it is. But, don’t worry, you can start small and slowly aim for growth. By following the tips mentioned above, you are set to make a mark in the YouTube fashion industry. So what are you waiting for? Get up and start creating!