Despite many efforts, marketers and businesses will still fail to acquire the desired results from SEO efforts. They often fall prey to some of the most bizarre mistakes because they’re not clear about their vision. Here, we will highlight some of the crucial pitfalls of SEO that you must avoid to get promising results Find out more about google ads ppc management by checking out EngineRoom:
● Not Setting Clear Goals
It shouldn’t be surprising that setting clear SEO goals is important. Unfortunately, most marketers will shoot SEO campaigns without understanding their ethos. They only believe that investing in SEO will bring more traffic. It does but turning it into sales is impossible.
For your SEO efforts to deliver expected results, you must know what has to be achieved. Is it about getting more organic leads, better traffic, or what? You need to be mindful about what you do.
● Overlooking Mobile Traffic
If you don’t have a mobile-friendly website or if it’s not a part of your SEO strategy, you will lose out on many opportunities. Today, more than 50% of website traffic comes from mobile. This is why Google recommends every website be mobile-friendly.
To ensure that your website comes from mobile devices, you’d want to ensure that your website is responsive. A good website loads in less than 3 seconds. So don’t overlook mobile optimization if you want organic traffic on your website.
● Ignoring Search Intent
If you don’t know, the search engine is a hidden factor that strongly impacts SERP results. For Your information, Google will always favor websites that comply with the search engine intent of what is being searched.
In simplest terms, search intent is the user’s motivation behind searching for a query. Is the searcher willing to buy something? Or will they learn something new? For instance, when people search for “digital marketing,” they want to learn about it.
● Holding onto Old School SEO Practices
There’s no shying away from the fact that Google is always changing its algorithm for the better. Thus, SEO is bound to change as well. Thus, the strategies successfully used ten years back are no longer effective.
So if you want to stay one step ahead of competitors, it’s best to use modern and updated SEO techniques. These days, old-school techniques like keyword stuffing are no longer respected. For best results, check with San Antonio SEO Company – Impressive Digital, to stay at the top of the SEO game.
● Buying Backlinks
Backlinks stand concrete as one of the most important ranking factors. However, if you’re simply buying an abundance of links to boost website ranking. You might get a penalty from Google. This means you’re not just ruining your money but also missing out on the chance to make your website appear at the top of the search engine.
According to Google, most websites selling links won’t positively impact your website’s ranking.So instead of buying backlinks, it’s best to acquire good quality links for your website. This helps build strong relationships with the same niche businesses.