Urbanic Fashion- European high-street brand
Urbanic, a European high-street brand that emerged in India in 2019 (fashion) , has taken the initiative to offer styles that accept the various shapes of Indian women. The brand is standing alone in opposition to the ideal beauty standards imposed by the fashion and lifestyle industries. In an industry known for its unattainable standards, Urbanic as a company has stepped in to bring fashionable trends at accessible costs right to your door.
About Urbanic Fashion
Urbanic, a fashion and leisure app, is revolutionising high-street fashion and quick fashion in unprecedented ways. From providing access to European runway designs to street fashions, looking attractive while saving money couldn’t be easier. Though the emphasis is mostly on fashion, the business does not skimp on quality and strives for complete client happiness. Urbanic has received a lot of love on social media from its loyal clients.
Urbanic Fashion: Gen Z
In emerging markets, where populations are growing and financial disparities are widening, Urbanic noticed that mass premium buyer, for whom Zara is out of reach, have little to no options for shopping for attractive items. Even more particularly within this sector, Urbanic addresses to Gen Z consumers who have been priced out of fashionable clothing.
Because Urbanic was the first to market with fashion products for this demographic, the company has earned their devotion in countries such as India and Brazil at a cost of $200 million a year and has already reached 60 million consumers.
Urbanic Fashion and Myntra Collaboration
Urbanic, a London-based digital fashion brand, saw significant sales on its first day on e-commerce platform Myntra, selling about 51,000 items across categories such as shirts, dresses, and trousers, among others. The consumer-centric mentality and innovative ideals of both Urbanic and Myntra have resonated with India’s youth, particularly young women, as evidenced by sales on the first day of the launch, which well exceeded our expectations.
“We are happy by the amazing response Urbanic has gotten on Myntra,” Rahul Dayama, head of marketing at Urbanic India, remarked. We are grateful to be able to make Urbanic more accessible to fashion-conscious Indians and scale the brand to new heights thanks to this unrivalled collaboration.”
After negotiating a relationship in August, Urbanic officially launched on the Myntra platform on September 1. Urbanic, which was founded in 2019, also distributes its items in India via its app, which has over 15 million downloads in India.
Why GEN Z Swears by UF?
Because of Urbanic’s low pricing and trendy style, people especially Gen Z are really attracted to Urbanic’s design. Flared Jeans, Body Cons, Crop Tops, Skirts, Blazers you will find everything here. The collaboration between Urbanic and Myntra gives one of the world’s largest bases of Gen-Z — one of Myntra’s primary consumer segments — fashion shoppers an advantage as it creates wider accessibility, especially with Myntra being the favoured launchpad and platform for fashion brands in participating with digitally native audiences across the country.
The quality of Urbanic products are fairly average. Some turn out to be good while some are not up to the mark. After all, what would you expect from a platform which is offering you so many varieties at such a low range? There are fitting issues, fabric quality issues that made a negative impact on the customers nevertheless it’s still gaining popularity majorly because of its low pricing.